08:00 - 09:00

Registration. Breakfast coffee

09:00 - 09:05

Fanija Šitca, Latvian Direct Marketing association, Chairman of the Board

Opening of the Conference.

09:05 - 09:30

Miks Stūrītis

 Direct marketing in Latvia - where we are, where we go

 Key subjects:

-  Review of latest direct marketing events in Latvia, some examples.

- Do the rules and examples from Western Europe work in  Latvia?

- Does it pay off to measure a marketing campaign?

- Why testing a direct marketing campaign is of critical importance?

- What is the connection between testing and planning of marketing budget?

09:30 - 10:15

Hans Christian Bjorktø, Morten Svensen

How to use direct marketing to build and hold relationships with customers  - in good times and in bad

Key subjects:

- Why Direct Marketing tools are well documented to give the advertiser high value for money at all times

- The difference between Direct Marketing and direct mail

- The 1 and only key word in Direct Marketing Strategy, the 5 key operation areas and the 1 operational word being the red line through it all

- The do's and don'ts in relationship marketing communication programs; the key factors to success

- The differences needed in your DM strategy for success in good times and in bad, and what will remain constant and uninfluenced

- Relevant cases in both consumer and B2B marketing

10:15 - 11:00

Robert Stahl

Return on investment on mailing campaign

Key subjects:

- what branches use direct mailings for communication with their clients

- budget planning and fast success control of mailing campaigns after mail date

- the right selection of target groups

- cost optimization (postal fee, addresses, production of mailings, timing, co-operations)

- how to improve response rates of direct mailings

- samples of very successful direct mailings

- useful practical recommendation for successful mailings

11:00 - 11:15

Coffee break

11:15 - 12:00

Aivija Kursīte

Methods of increasing return on telemarketing

During this presentation Aivija will talk through the present situation in the telemarketing  market in Latvia and main problems impeding development of the industry. She will analyse the preconditions of a successful telemarketing campaign. Aivija will give some practical tips for increasing return of your telemarketing activities. Successful interaction of customers and selling is the key to success.

Aivija will share her experience of effective and well realized integrated marketing campaigns what succeeded in achieving the aim!

12:00 - 12:30

Aad Weening

Trends and issues in distance selling and direct marketing

The presentation will cover the developments in Mailorder and Direct marketing with the further penetration of internet and the shift to multi-channel. Also trends in traditional and online marketing with examples of companies and sectors.

12:30 - 13:30

Lunch

13:30 - 14:15

Marta Caricato

17 tricks to make the web your cash cow

In this presentation Marta will talk about some practical tricks that you can apply instantly to make more of your online activities. These are things she learnt working in one of the most competitive online industries (gambling), working for different clients, and being an "online shopaholic". Nothing of what she says is theoretical - it's just commonsense. If you are interested in results, you'll find this helpful.

These are some of the things she'll talk about:

- How a retailer made £50k more in sales - at no extra cost, by adding one paragraph to an email

- The most important thing about affiliate programmes - when you see it you'll say "how can it be that simple?"

- The most important question you need to answer about your website (it's four words long - and can transform loss to profit

- The best way to drive traffic to your site (a trick question - but she gives you the answer

- The most expensive mistake most people make (and how to correct it)

And many more...

14:15 - 15:00

Michael Leander Nielsen

How to setup and successfully execute a permission based email marketing program

Michael Leander - co-author of FEDMA's Permission Marketing ABC Course - will show you how you to plan and successfully execute a permission email marketing program.  The presentation will cover:
- Why email marketing? Why permission based email marketing?
- How to get started with an email marketing program including acquiring email permissions, deciding on a program that brings value to you and your audience, calculating Return on Marketing Investment and more.
- 20 tips to improve your email marketing efforts
- What the future of permission based email marketing have in store for you

15:00 - 15:15

Coffee break

15:15 - 16:00

Valentin Kalashnik

Overview of best projects presented in the competition Direct Hit 2008

During the presentation Valentin will give an overview of the best projects introduced in the competition of direct marketing campaigns Direct Hit. You will see the newest solutions created in five countries. Solutions noticed and remembered by the judges and organisers of the competition.

16:00 - 17:00

Drayton Bird

You can laugh through any recession if you follow these simple steps

Did you know that in the great recession of the 1930's some of the world's greatest businesses were born? Volkswagen, Nissan and Saab, for instance - not to mention Lego. You don't need to start a car or a toy company. But Drayton will reveal some of the secrets that will guarantee success for you - as they did for him - starting with the way you think, and with simple, practical ideas you can use immediately.